Danone’s Convention. Introduction of the Gervais product (Estoril Portugal)
Danone introduced the new Gervais products: spreadable cheeses. A very distinguished atmosphere is recreated: A hypothetical King of Cheese Court’s. It is France, of course. Each character represents a cheese flavour. After the introduction, a big society dance. Every single seller, determined by lot, has to dance with a beautiful demoiselle. At the end, a surprise: Whoever finds a red elastic band on the demoiselles’ leg; has won a luxury trip to Paris.